Thursday, December 22, 2011

The Filter Bubble

#729
Title: The Filter Bubble
Author: Eli Pariser
Publisher: Penguin
Year: 2011
304 pages
Audiobook.

If anyone has told you recently that the information you want is in "the second link that comes up for X on Google," but it's not, you already know the first part of what Pariser is going to tell you. Much of this book addresses aspects of the issues of filtering, which means monitoring, and how our online behavior and data may be used not only to tailor what we see, but to commodetize us. Pariser does a good job of demonstrating that a filtered web does not flatten access to information, but compartmentalizes it. At the same time, he represents the necessity of some filtering, given the crush of data. If you read hard science fiction you'll find this confirmatory; if you tend to be naive about what you post on Facebook, it may usefully increase your paranoia.

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